to unleashing the full potential of paid eZine
advertising. One of the most common dilemmas is that
whether should the Internet Marketer advertise the
product or service he is selling directly to the
subscribers of the eZine he is paying advertising for?
This can be a wise method, but with ifs and buts.
For one, the advertisement must be compelling and
attention grabbing. Secondly, there is no telling
if the eZine’s subscribers constantly practice a
buying habit until you put some money to find out.
Investing even a small sum of money can be risky
to a number of Internet Marketers who are on tight
budgets. But in spite of the risk factors, eZine
advertising can still be rewarding, if done right.
Thus the solution: the marketer would be wiser if
he or she uses eZine advertising to build his or
her mailing list. It makes sense, anyway. Since
some eZines display more than one sponsored
advertisement, you can grab the subscriber’s
attention by giving a free or risk-free product or
offer through your ad.
When the subscriber clicks on your ad, he or she
can opt into your mailing list in exchange for the
free offer, which can be a free report or even a
trial service.
While you are not making a hard sell through your
advertisement just yet, building your list by getting
other eZine’s subscribers subscribed to your eZine
allows you to follow up with them in the future, as
and when you have new offers.
To your success
Michael Grant
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